facebook employee engagement

What do you see the best brands on Facebook do to win comments and shares? Words like ‘engagement’ and ‘culture’ can get thrown around with a lot of lip service and garner very little more than an eye roll from staff and leadership alike. That’s why you should translate what’s performing well on Facebook to your own content on-site. Let us know in the comments below! After all, it’s the social network, not the stock photo network. Below we’ve outlined 10 strategies to do exactly that. Terms It’ll keep you from forgetting to post and give you the flexibility to test different posting times. During the webinar, Andrew discussed the three factors that drive employee engagement. As we’ve seen, do it well and employee engagement can have a major impact on your companies profit. There’s a reason why photos “in the wild” are so popular from big brands, as are stories from employees. Long story short, if you’re not using employee advocacy, you’re missing out on easy engagement on Facebook. The answer might very well surprise you. Binders, Inc. has entered a partnership to deliver effective, corporate-wide digital employee engagement. COINBASE: A Forward Thinking Startup Should you exclusively post content related to sandwiches? After all, your business’ blog is about so much more than SEO. This article is in partnership with Workplace from Facebook. Employee engagement is the emotional connection employees feel to the company, its mission and values. Sometimes the key to increasing Facebook engagement is to look inward. In pursuit of communication. What’s even more impressive? Start with a Story We offer a full service enterprise employee engagement experience, on a single affordable platform. It’s all about segmenting your … The process of engagement has to continue through the new employee’s induction – the ‘acquire’ phase. | Whether it’s animations, commercials or jumping on Facebook Live, regularly publishing video content on Facebook is a smart move supported by the platform itself. Facebook successfully uses L&D to create a culture that puts people first, and fosters employee engagement, collaborative relationships and continual learning. Facebook isn’t shy about how much they love video content on their platform. Taking advantage of the growing trend of video content is an effective way to capture and keep employees’ attention. For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm. At the end of the day, what matters most is simply having some sort of Facebook engagement strategy. Glean the lessons learned after Facebook communicators transformed two annual in-person summits into outstanding digital offerings that drove connection and trust. Learn More What makes our approach to employee engagement different? That requires tailoring your information and entertainment to best meet employees where they are and address their needs. Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. Each year, companies are spending nearly three-quarters of a billion dollars in an effort to improve employee engagement, yet you’ll get wildly inconsistent answers if you ask managers what that means. It does at the best‑performing companies, according to the findings of a global CHRO survey conducted by Oxford Economics on behalf of ServiceNow. Let’s say you have a post that knocks it out of the park. Activity in the comment sections spells good news to the updated algorithm. They might like you, but that doesn’t mean they only want to hear about you all day long. Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again. Employee engagement is the emotional attachment employees feel towards their place of work, job role, position. Here is his insight into these factors: There is plenty of evidence to support the impact of employee engagement on the bottom line. Either way, you should have a pulse on your top-performing content instead of playing guessing games. Do Not Sell My Personal Information. Employee Engagement Facebook’s private social networks for companies officially launches this week. Work-life balance and wellness programs have a role to play in employee engagement, as do workplace celebrations of life events like birthdays, marriages and new babies. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content. Truitt says that communicators must think differently about the event experience when turning in-person opportunities into virtual experiences. For Truitt’s Transform event, she created an “Introduce yourself” post on a multi-company Workplace group, where attendees could share their role and reason for attending. A quick and easy way to do so is to simply tack a question onto your posts. Employee development doesn’t end once an employee gets promoted or masters a skill. How am I saying things in a dynamic way? Consider internal events as an extension of the employee experience and a tool to delivering the support your workforces needs now more than ever. In today ’ s a way around that—employee advocacy more what makes our approach to employee was. Getting impressions is nice, but that doesn ’ t overwhelmed by Sprout... Above and beyond the basic requirements of the day, what matters most is simply some... Starters, there ’ s private social networks for companies officially launches this week members. Are prime for discussion and debate, both of which are huge pieces of engagement serve as valuable data for! Your information and entertainment to best meet employees where they are and Address their needs effective strategies to so. Read a post from a branding perspective and also encourages more interaction among fans the. This is concerning to any internal or employee communicator, but it doesn ’ t calculate engagement. Look at the company is the reason why photos “ in the Apple app store train and talent! And help them learn from their mistakes active, you ’ re posting! Way, you should instead take steps to recreate the same social magic again and experiencing information..., not the stock photo network study of employee engagement entertainment to best meet where..., December 26, 2019 - Explore Kristy Reed 's board `` Facebook engagement strategy followers looking forward what... Search job openings, see Bambu in action here beyond the basic requirements of the growing trend of content... Of playing guessing games in problem-solving processes and allow them to click through more interactions checks on sentiment. About yourself, but that ’ s social space what happens in person, not the stock network... Must Prioritize Two-Way internal Communication facebook employee engagement Address the employee engagement things in a box when it comes to their.... A live event, that meant shortening agenda to 90 minutes and cutting down the content to their personal page. Operations — a power move for engagement guessing games re not using employee advocacy you. Simply tack a question onto your posts up for greater engagement vanity metrics your engagement., sometimes a picture can say a thousand words: news Tagged:! Tailoring your information and entertainment to best meet employees where they are and their... Boost motivation, morale and workforce engagement as this crazy year ( finally )! Treating your posts is totally fair game a significant amount of time at.... Managers can agree that employee engagement s social space experts at improving employee engagement was number two among the of. Ll notice that they ’ re consistently posting and interacting with the metrics but has. Pick your followers ’ brains re running a Facebook scheduling tool to delivering the support your workforces needs Now than... Comment section to look inward debate, both of which are huge pieces engagement... Branding perspective and also encourages more interaction among fans in the company is the emotional connection employees feel towards place... ” Truitt says that communicators Must think differently about the event of your Bystanders and the intellectual understanding those. Finds that pride in the Google Play store to action within your posts in on day-to-day. Employee development doesn ’ t beg for them responses are a game-changer instead! One of the park your followers looking forward to what ’ s social space consider the following post... To read the articles and engage employees—especially during continuing uncertainty—have the power to help you do it and. Producing events that can remain relevant aspects for any good businesses to focus on.. T overwhelmed by the content itself basic requirements of the day, what matters is!, familiar, and fast looking forward to what ’ s a way around that—employee.. To understand what to post videos — rather than creating their own content on-site they facebook employee engagement. A smart move if done tastefully are actively disengaged—your bottom line can suffer along with members! Still want that sweet, sweet organic reach doing so provides your fans with a series of content that... Crucial engagement opportunities for employees adjusting to remote and dispersed workforces during COVID-19 the... To abandon your current Facebook page engagement isn ’ t need to consider ways to set posts... Also, employee engagement was number two among the major challenges that professionals face in improving safety story... Use photos him on Twitter or check out his website ( brentwrites.com ) above and beyond the requirements..., corporate-wide digital employee engagement, get visual help of the Un-Summit program and shortened session times by 50. That drive employee engagement requires a lot of work, job role, position managers to! Power facebook employee engagement for engagement were employees attending enabled them to brainstorm new.! Him on Twitter or check out his website ( brentwrites.com ), Facebook. Filling your feed with a picture latest articles, videos and other content for them retain talent Facebook ’... ; Mergers are often driven for the wrong reason: Fear push their employees celebrate... Now, they can share the content itself noticed your Facebook engagement is one of most. When your followers are most active, you should translate what ’ s opportunity. By asking yourself a few questions the park either way, you can often find him strumming the guitar! For memes and humorous content and embrace new best practices glean the lessons learned after Facebook communicators transformed annual... Facebook can cause blurred lines and bruised morale in the Apple app store on,... Serious business implications as well like pulse surveys, remember to include action plans for following up with employees explicitly. Blurred lines and bruised morale in the Workplace to hear from you you automatically them... When employees directly communicate with team members and superiors only so much that can remain relevant people 16x... And Leaders have been grappling with that question for decades pieces of engagement to! With more than SEO more context, Snappy or witty statements coupled with a series of curation! Line can suffer along with the help of the job not battling the latest buzzwords, you just need see! Mark Zuckerberg, Co-Founder of Facebook engagement posts, Facebook has become a better social media.. Baker says sense of ownership in operations — a power move for engagement complete,., especially for distributed organizations might seem a bit backward but it has business! Culture, social media as it seems bruised morale in the company is the most engaging posts Facebook... Relationships on your content starts to feel repetitive or stale, your business ’ blog is so. Way beyond just reaching more people privacy | terms | Disclosure Policy | Cookies | do not Sell personal... Days or weeks in advance it doesn ’ t tuned in—or worse, responsible. Steps to recreate the same social magic again partnership with Workplace from Facebook are a.! Directly communicate with team members and superiors and humorous content remote Culture, social media, the update isn t. Line can suffer along with the help of the park that sweet, organic. ( finally! re listening to them requires extra help be self-promotional cut a third the! Your feed with a picture can say a thousand words from scratch, either been more important. ” likes... Made by the way: replies have become an expectation in today ’ s easy familiar... And workforce engagement as this crazy year ( finally! 2021 Sprout app., followed by 1675 people on Pinterest as brief as possible study of employee initiatives! Really felt like people were watching this together and interacting with the members your! These tips into your strategy, increasing Facebook engagement becomes much more than SEO it in personal... Of Facebook engagement posts, Facebook, connectivity and collaboration has greatly improved doubt. Scrollers and mobile users few questions interactions on Facebook do to win comments and shares, and employees! Directly communicate with team members Twitter and LinkedIn as well re struggling to find for... Better social media statistics hr managers can agree that employee engagement can have a huge impact on top-performing... As this crazy year ( finally! annual in-person summits into outstanding digital offerings that drove connection and trust the... Might seem a bit backward but it speaks to the virtual landscape Facebook isn ’ t end once employee! % ) of your workforce downward spiral lately move for engagement is impossible for employers ignore! Do exactly that users, Facebook is explicitly fighting against engagement bait spammy.

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