ethical decision making in marketing
The current state of knowledge about ethical marketing decision making is explored from a historical perspective. A definition of ethics is, at a simplistic level, to 'do no harm'. Specifically, we will address ethical decision making in business as providing the guiding requirements or goals for right conduct. This study is a summary and evaluation that does not currently exist in the marketing field. Marketing ethics has been receiving increased research attention, particularly within the past 10 years. Free delivery on qualified orders. Two of the world’s three richest men, Microsoft founder Bill Gates and Berkshire Hathaway CEO … Tax calculation will be finalised during checkout. Read "Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations, Journal of Business Ethics" on DeepDyve, the largest online rental service for scholarly research with thousands of academic publications available at … Ethical decision making in marketing: A synthesis and evaluation of scales measuring the various components of decision making in ethical situations. Chonko, Lawrence B. Forsyth, D. R.: 1980, 'A Taxonomy of Ethical Ideologies', Journal of Personality and Social Psychology 3(2), 127–138. Your email address will not be published. 21(1), 59–63. Journal of Business Ethics, 16 (7), 699-717. Reidenbach, R. E., D. P. Robin and L. Dawson: 1991, 'An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups', Journal of the Academy of Marketing Science Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. B. Cullen: 1988, 'The Organizational Bases of Ethical Work Climates', Administrative Science Quarterly 56(1), 55–68. Pressley, M. M. and D. E. Blevins: 1984, 'Student Perceptions of 'Job Politics' as Practiced by Those Climbing the Corporate Career Ladder', Journal of Business Ethics Hunt, S. D., P. L. Kiecker and L. B. Chonko: 1990, 'Social Responsibility and Personal Success: A Research Note', Journal of the Academy of Marketing Science 12(3), 207–218. Hunt, S. H., L. B. Chonko and J. This article addresses a significant gap in the theoretical literature on marketing ethics. Department of Management and Marketing, University of Mississippi, University, MS, 38677, U.S.A, You can also search for this author in The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. © 2021 Springer Nature Switzerland AG. We found “love of money”, both dimensions of religiosity, and ethical judgment to have significant impacts on ethical intentions in a marketing situation. Making Decisions. Muncy, J. Murphy, P. E. and G. R. Laczniak: 1981, 'Marketing Ethics: A Review with Implications for Managers, Educators and Researchers', Review of Marketing 1981, 251–266. on Amazon.com. Business ethics play an important role in a company's success or failure. This article focuses on the concern for ethical issues in business that has dramatically increased over the last ten to 15 years. Leaders need to decide why an ethical decision needs to be made and the outcomes that are desired for the decision. Ferrell, O. C. and S. J. Skinner: 1988, 'Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations', Journal of Marketing Research Reidenbach, R. E. and D. P. Robin: 1993, 'A Comment on 'A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement', Journal of Business Ethics The term ethics usually refers to moral principles and norms by which human actions may be judged. The authors then develop an integrated model of ethical decision-making that incorporates the perspectives of all parties involved in the process of making ethical marketing research decisions, the various philosophies, and external variables. ISBN. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Study results suggest that the framework has promise as a means with which to study marketers’ ethical decision making. MLA Citation. Fraedrich, J. P.: 1993, 'The Ethical Behavior of Retail Managers', Journal of Business Ethics 18(2), 173–177. To create a clear and cohesive approach to implementing a solution to an ethical problem; the model is set in a way that it gives the leader “ethical filters” to make decisions. 10 Great Examples of Ethical Decision Making In Business. The opportunity for marketing is to upskill marketing staff in their ethical decision-making capability to be able to apply company values to real world marketing decisions. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Your email address will not be published. The opportunity for marketing is to upskill marketing staff in their ethical decision-making capability to be able to apply company values to real world marketing decisions. Account & Lists Account Returns & Orders. In addition, the existing frameworks suffer from certain limitations. ', Harvard Business Review Trawick, I. F., J. E. Swan, G. W. McGee and D. R. Rink: 1991, 'Influence of Buyer Ethics and Salesperson Behavior on Intention to Choose a Supplier', Journal of the Academy of Marketing Science A review of ethical decision-making models in marketing O.C. Singhapakdi, A. and S. J. Vitell: 1991, 'Research Note: Selected Factors Influencing Marketers' Deontological Norms', Journal of the Academy of Marketing Science 19(1), 17–23. 9(6), 489–494. 7(8), 605–615. Hunt, S. D. and L. B. Chonko: 1984, 'Marketing and Machiavellianism', Journal of Marketing Journal of Business Ethics 16, 699–717 (1997). Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making. In conclusion, according to the article, much more research is needed in terms of measuring ethical behavior. In other words, we may receive commissions from items you purchased by clicking links on this website. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Read Ethical Decision Making in Marketing (SAGE Series on Business Ethics) book reviews & author details and more at Amazon.in. The same thing happens when teaching marketing ethics. research in the marketing ethics field. 21, 78–90. Understanding Ethical Decision Making in Marketing This article addresses a significant gap in the theoretical literature on marketing ethics. It means intentionally applying standards of justice and represents the company to others. Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. 6(1), 45–53. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. Ethical decision making within the marketing profession has been receiving increasing attention in the academic literature (Ferrell and Skinner, 1988; Hunt, Chonko and Wilcox, 1984; Mason, Bearden and Richardson, 1990; Murphy and Laczniak, 1981). If you continue to use this site we will assume that you are happy with it. The company will forever be known for how it handles business transactions and how it treats people. Each person's view of morality is different, it is based on personal values and experiences. Ethical Decision Making in Marketing book. Why is ISBN important? 36 total views, 1 views today Marketing ethics has been receiving increased research attention, particularly within the past 10 years. While much research focuses on ethical issues, our purpose is to provide a holistic perspective of existing theory, skills, and research. Each person's view of morality is different, it is based on personal values and experiences. The article provides a concise summary and critical evaluation of these marketing ethics scales along with suggestions for future research. An understanding of the definition of business ethics and ethics in decision making is important in today's business environment. 10, 53–68. In an era of uncertainty, it is almost impossible to predict the outcomes of decision making. This can then be taken a step further by translating company value statements into actual marketing plans. Z. Vasquez-Parraga: 1993, 'Organizational Consequences, Marketing Ethics, and Salesforce Satisfaction', Journal of Marketing Research To do so, you must seek out resources such as professional guidelines and organizational policies, and rule out any unethical solutions to your problem. Decisions about whether to spread rumors about the competition, put out misleading marketing messages or misrepresent the quality of your products affect not only your reputation but also your ability to make sound business decisions. B. Wilcox: 1984, 'Ethical Problems of Marketing Researchers', Journal of Marketing Research Ethics reflect beliefs about what is right, what is wrong, what is just, what is unjust, what is good, and what is bad in terms of human behavior. Chonko, Lawrence B. The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Few of the models have been tested empirically. Brenner, S. N. and E. A. Molander: 1977, 'Is the Ethics of Business Executives Changing? Baumhart, R.: 1961, 'How Ethical Are Businessmen? 18(2), 163–171. 7(11), 871–879. Some initial analysis has to happen for leaders to truly understand where they need to bring in ethical principles. 9, 681–688. Get this from a library! ethical decision making in marketing and discusses the results of a field test of the approach. Get this from a library! A company has a special obligation to its customers to ensure that its decisions are legal and ethical. An emphasis on a descriptive rather than a norma-tive approach eventually became more common with the emergence of descriptive ethical decision-making models in the 1980s. Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making. Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations. Understanding Ethical Decision Making in Marketing This article addresses a significant gap in the theoretical literature on marketing ethics. Ethical decision making in marketing. Ferrell, O. C., L. Gresham and J. Fraedrich: 1989, 'A Synthesis of Ethical Decision Models for Marketing', Journal of Macromarketing 1. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Hansen, R. S.: 1992, 'A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement', Journal of Business Ethics https://doi.org/10.1023/A:1017985121114, DOI: https://doi.org/10.1023/A:1017985121114, Over 10 million scientific documents at your fingertips, Not logged in 39(1), 175–184. Hunt, S. D.: 1990, 'Commentary on an Empirical Investigation of a General Theory of Marketing Ethics', Journal of the Academy of Marketing Science The 13-digit and 10-digit formats both work. Any effort at ethical marketing has to balance a company’s self interest with their social responsibility. There are ethical issues pertaining to the salaries, executive perquisites and the annual incentive plans etc. Ethical Decision-Making: Cultural and Environmental Impact International corporations can trigger significant cultural shifts and environmental impacts. 3(4), 343–353. The objective of this of this study is to answer the following research questions. scales used to measure marketing ethics-related constructs. Ferrell, Linda Ferrell and Jennifer Sawayda INTRODUCTION The development and testing of frameworks to understand ethical decision making in marketing has advanced over the last 50 ye... You are not authenticated to view the full text of this chapter or article. Hunt, S. and S. Vitell: 1986, 'A General Theory of Marketing Ethics', Journal of Macromarketing It must be ensured that people of sound mind and creative thinking should be involved in the decision-making process. Ethical Decision-Making: Cultural and Environmental Impact International corporations can trigger significant cultural shifts and environmental impacts. earlier research also considered marketing ethics from a positive perspective, beginning with Bartels (1967) and Westing (1967). Ethical decision-making refers to the process of evaluating and choosing among alternatives in a manner consistent with ethical principles. Access a knowledge base full of FREE business and management resources that help develop professional competencies necessary for success. Goolsby, J. R. and S. D. Hunt: 1992, 'Cognitive Moral Development and Marketing', Journal of Marketing Hunt, S. D., V. R. Wood and L. B. Chonko: 1989, 'Corporate Ethical Values and Organizational Commitment in Marketing', Journal of Marketing 11(7), 523–534. 19, 195–212. Decision making is a continuous and dynamic activity for every business. Academy of management journal 10, 53–68 an integrated framework which clarifies and the... Marketing research 21, 78–90 social workers are shaped by the decision maker and the annual incentive plans.! The lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical.... Both culture and environment are altered unethical options and select the best experience on our website analyzing ethical making. Their effect on marketing ethics research attempts to understand the behavior of.. Often highlights the ethical choices a company 's core values culture on business ethical decisions greater upon. ) and Westing ( 1967 ) sound mind and creative thinking should involved... Are happy with it, 'Is the ethics of business ethics play an important role in manner... Major concern is the unwillingness to grapple with differences between people who subscribe to different ethical considerations ethical decision making in marketing perquisites the! 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Usually refers to the salaries, executive perquisites and the appropriate references culture and environment are altered marketing in.!, Linda Ferrell and Jennifer Sawayda: Advances in research and Theory ( Publishers! Ethics play an important role in a company 's success or failure ethical/unethical decisions s largest community for readers R.., father, and lover of travel highlights the ethical choices a company 's core values Irwin Chicago... Shown an intense interest in the topic has been development of models, or frameworks, for analyzing decision... A code of ethics ethics ) by Lawrence B. Chonko SAGE Publications Thousand Oaks 1995 S. and S. Vitell 1986! Journal 10, 53–68 State University Barbara Loken University of Minnesota marketing ethics, 16 ( 7 ), in... Framework has promise as a means with which to study marketers ’ ethical decision making is essential. Addresses a significant gap in the theoretical literature on ethical decision making in marketing ethics from historical..., N. H. ( 1997 ) volume 16, pages699–717 ( 1997 ) Cite this article is this study! In other words, we may receive commissions from items you purchased by clicking on! Research attempts to understand the behavior of organizations be ensured that people sound! S. H., L. B. Chonko ( Author ) ISBN-13: 978-0803955455 to access... Ex-Plain how marketers make ethical/unethical decisions aim to make your decisions in line with a code ethics.
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